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Content We Think You'll Like

Here is some great advice, tips and tricks for learning about using promotional products in a marketing environment, as well as some great environmental advice. Here we discuss whether recycled paper might actually be good for the environment and what plastics are ok to use and not.
Checking arbon Footrint
by David Platt 13 April 2026
SUMMARY: Comparing eco promotional products is difficult because of the range of materials used Carbon footprint is a measure which allows comparison Need to look at CO2 equivalent because of the use of organic solvents in promotional merchandise There is a difference between Cradle to Gate and Cradle to Grave in the measurement, because we never know whether the end user will attempt to recycle products  Pavilion is a specialist in providing branded promotional products, which are sustainable. The most common question we're asked, of course, is what's the most sustainable branded product? And how would you measure that? And that's a difficult question and often comes with hesitations. Why? This blog aims to try and explain eco credentials, particularly for promotional merchandise and how you might compare them. The first problem you have, is that you're comparing different materials. This is why it's difficult is because there's no true standard of sustainability. There is no international marking that says, this one's a 10, and this one's a 1. The nearest you have is carbon footprint. Carbon footprint generally means the amount of carbon dioxide measured in kilos, but you have to be a bit careful with that, particularly for promotional merchandise because carbon dioxide is not the only greenhouse gas. You may be fully aware that methane, natural gas has a global warming effect 50 to 60 times more than CO2. So, you don't need to measure just CO2, you've really have to look at a CO2 equivalent. In other words, converting the methane. And why do I mention that? Promotional merchandise is often printed and unless you are using water based inks, there will be solvents, and therefore, CO2 equivalent is what you need to measure. The next problem that you've have is what are you measuring the carbon footprint of? Are we talking what's termed - Cradle to Grave or Cradle to Gate? The concept is explained in the diagram.
Sustainable Cork
17 February 2026
Cork - what is it? where does it come from and is it a sustainable product? This blog answers these questions and explains why cork is such a great material
Eco Promotional Products
by David Platt 16 February 2026
The factors affecting the price of branded promotional merchandise
Systainable merchandise
by David Platt 12 February 2026
Is there a standard for 'sustainability' and 'eco friendly' within the promotional merchandise buinsess
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