What is rPET?

David Platt • 4 July 2023

And how is it used in branded promotional merchandise?

rPET T Shirt

rPET is recycled polyethylene terephthalate. PET is the widely used plastic. It is commonly used in beverage bottles, food containers, and other everyday items. PET, also referred to as just polyester is widely used as a fabric. The waste issue is particularly acute in the fizzy drinks bottle because of the tendency to discard bottles rather than dispose responsibly. PET is favoured by manufacturers because of its durability, clarity, and lightness. It also has the ability, unlike polythene, to act as a barrier to gases including carbon dioxide, hence the use for fizzy drinks. However, the proliferation of PET products has led to significant environmental concerns due to its slow decomposition rate. When one talks of Ocean Bound plastics we are often referring to PET.


But – the properties which make PET a problem, its durability and resilience to decomposition also make it ideal for re-cycling. This includes post-consumer recycling and not just recycling within the manufacturing process. The properties of PET allow it to be re-heated and melted over and over again without destroying its physical properties.

The recycling process involves collecting, sorting, and cleaning the PET waste, followed by shredding it into small flakes or pellets. These flakes are then melted and transformed into new products. The full details of the process can be found in a previous blog at https://www.pavilionearth.co.uk/how-is-polyester-pet-recycled. The most valuable product produced is the fibre which can be used for clothing and for products like bags.

For the promotional world the most exciting rPET products are based on recycled polyester fibre. Two main reasons for this, polyester fibre when used in a t-shirt provides the moisture wicking fabric used in high quality sports products. The fibre is soft and yet hard wearing and it takes around 13 PET bottles to make a T shirt. Also, when made into a thicker weave polyester creates the high quality bags, rucksacks and suitcases. It is impossible to tell recycled PET form virgin fibre, it is strong tear resistant and it looks great.
A selection of ideas for promotional merchandise are shown here:

Supporting Sustainable Initiatives


There is another important aspect to the recycling of polyester. Namely, because the infrastructure for recycling is well known and commercially attractive, it has become part of a set of global initiatives. These involve third world communities collecting ocean bound plastics for recycling. These initiatives have an impact on the environment and plastics but also on local communities providing much needed income and hard currency.

Incorporating rPET into your business practices showcases a commitment to environmental and social responsibility, resonating with environmentally conscious customers and promoting a greener future.


Which products?


Pavilion Earth has a number of products made from rPET but our favourites are the T-shirt to be found here:


https://www.pavilionearth.co.uk/clothing/recycled-polyester-t-shirts


And the ruck sack to be found here:


https://www.pavilionearth.co.uk/bags/recycled-travel-bags

 

It is the combination of style and strength that makes it such a great material.

Share this blog:

Eco Promotional Products
by David Platt 28 October 2025
The factors affecting the price of branded promotional merchandise
Eco promotional products image
by David Platt 9 September 2025
Statisics on the UK market for eco promotional products - size and attitude
Cmparioon f romotional prduct ricing
by David Platt 26 August 2025
T he Changing Cost of Eco-Friendly Products: Is There Still a Premium? SUMMARY • Eco-friendly promotional products used to be 25-30% more expensive • In recent years the volume of eco friendly products has grown substantially • So, the price differences have eroded • Eco and non-eco are now comparable in price – the product features and embellishments are more important to the price, than the eco status In recent years, the market for eco-friendly promotional products has undergone significant changes. Hi, I'm David from Pavilion, and I'm here to explore just how much the pricing paradigm has shifted for products branded as "eco" compared to their standard counterparts. If you'd asked me this question five years ago, I would have estimated a premium of 20-30% for eco products. However, the last half-decade has brought some surprising developments. Eco Products Go Mainstream Eco products have become increasingly mainstream, leading to higher volumes and reduced manufacturing costs. To understand how this has affected pricing, I conducted a survey comparing various popular products. Comparative Survey of Eco Versus Standard Products **Notebooks**: I started with notebooks, considering a batch of 100 with a one-color print. Comparing a standard hard-backed notebook made from PU (polyurethane) to a recycled PU version revealed minimal price differences—around 5%. While eco options like recycled leather or apple peel versions are pricier (£12-14 each), they compare more to luxury brands like Moleskine.
Show More