Do Promotional Products Work?
Do Promotional Products Work?
"Promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel"PPAI (2017)
Reach
According to the bpma (2017), over 92% of people have at least one promotional gift on their desk, with 44% of them having at least four items.
Promotional products also motivate these people more, twice as many in fact than those the mediums of print, digital, TV and direct mail.
Recall
Research undertaken by PPAI (2017) showed that once given a promotional gift, 90% of them recalled the branding, 80% of them recorded the messaging and 70% of them recalled the CTA on the product.
Promo gifts also invoke loyalty more than TV, direct mail campaigns and print advertisements - up to three times more likely.
Reaction
According to the PPAI (2017), 80% of people who received a promotional gift then went on to research the brand, and 83% of receivers were found to be more likely to work with the brand again.
Promotional products makes almost 6 times as many people feel appreciated than marketing through print, direct mail and TV advertisements.
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References
The Modern Consumer in the Driver's Seat
- PPAI (2017)
Research Conducted at the Marketing Week Live 2017 and B2B Marketing Expo -
bpma (2017)
Givers Gain -
bpma
