What is Ocean Bound Plastic?

The world's oceans have long been a symbol of vast beauty and mystery, but unfortunately, they are also becoming a dumping ground for an increasing amount of plastic waste. It's estimated that eight million tonnes of plastic end up in our oceans each year

The promotional products industry is often associated with mass production and disposable items, often contributing to landfill waste. But a growing demand for eco-friendly promotional products is changing that. The industry is addressing these concerns by using ocean bound plastics

What is Ocean-Bound Plastic?

Ocean-bound plastic refers to discarded plastic waste that is not yet in the ocean but is at high risk of ending up there. Very often it is the fizzy drinks bottles and carrier bags carelessly discarded and end up in rivers

 Typically found within 50 kilometres (about 30 miles) of coastlines and in regions where there is poor waste management infrastructure. This plastic could easily be washed into rivers, waterways, and ultimately, the ocean, where it contributes to marine pollution and the destruction of marine ecosystems.

The term was coined to identify the critical need to intercept plastic before it reaches the oceans.

How Does Ocean-Bound Plastic Affect the Environment?

Ocean-bound plastic poses numerous environmental threats:

1. Harm to Marine Life: Fish, turtles, and seabirds often mistake plastic for food, ingesting it and suffering fatal consequences. We have all seen the images of turtles caught in plastic netting

2. Pollution: As plastics degrade, albeit very slowly, in the ocean, they release toxic chemicals and micro-plastics that can contaminate the water and enter the food chain.

3. Economic Impact: Tourism, fishing, and shipping industries all suffer the economic consequences of plastic pollution in the oceans.

A significant problem is the sheer length of time that the plastics will remain in the ocean causing problems for decades

The environmental risks are clear, but industry and non-profits can take action. Ocean-bound plastic can be a valuable resource for creating recycled products, including promotional items and corporate gifts.

Why Use ocean bound plastic in promotional merchandise?

1. Closing the Loop with Recycled Materials

Companies are now able to recover ocean-bound plastic, recycle it, and use it as raw material to produce new products. From reusable water bottles and tote bags to pens and tech accessories, these recycled items reduce the demand for virgin plastics and help divert plastic waste from reaching the oceans.

When your company distributes branded products made from ocean-bound plastic, you not only promote your brand but also contribute to a global initiative aimed at cleaning up our oceans. It sends a powerful message to customers and employees about your company’s values and commitment to sustainability.

2. A New Standard for Eco-Friendly Marketing

For businesses looking to make a lasting impact, ocean-bound plastic swag can set you apart from competitors. Traditional promotional items, such as single-use plastic pens or non-recyclable tech gadgets, are being replaced with eco-conscious alternatives. Swag that uses ocean-bound plastic gives businesses a chance to align their brand with sustainability, a value that resonates strongly with today’s consumers.

In fact, a 2020 study found that 72% of consumers prefer to purchase products from companies that align with their values, and environmental responsibility is becoming a top priority for many. By investing in merchandise made from ocean-bound plastic, you meet this growing demand and improve your brand’s reputation.

3. Reducing Your Carbon Footprint

Every piece of ocean-bound plastic that is recycled reduces the carbon emissions required to produce virgin plastic. By choosing promotional products made from recycled materials, businesses can lower their carbon footprint and support the circular economy, where products are made to be reused and recycled, minimizing waste and energy consumption.

4. A Story to Tell

Promotional items are more than just functional—they tell a story. When your company hands out a branded notebook or reusable water bottle made from ocean-bound plastic, you have the opportunity to share a meaningful narrative with your customers. These products become talking points, allowing your brand to be associated with efforts to protect the environment.

Customers are not just receiving an item—they are taking part in a larger movement to keep plastics out of the ocean. This connection adds value to the promotional item, making it something that recipients are more likely to hold onto and use, extending your brand's visibility.

Ocean-Bound Plastic Products on the Rise

Many companies are already embracing this trend. For example:

Bottles – the most famous product on the market (now heavily in retail and with its own TV advert) is the Ocean Bottle - winner of a number of design awards.