SEAQUAL Plastic versus Ocean Bound Plastic

3 October 2024

New material for Eco Promotional Products

Sea
SEAQUAL® Plastic is a type of recycled material made from marine litter, specifically plastic waste that has been collected from the ocean, rivers, beaches, and coastlines. The SEAQUAL INITIATIVE is a collaborative community effort that works with fishermen, NGOs, local communities, and volunteers to help clean up the oceans while simultaneously creating a sustainable solution for reusing the plastic waste.

The plastic waste collected through these clean-up efforts is sorted, and the usable plastics are then cleaned and transformed into SEAQUAL Yarn, SEAQUAL Polymer, or SEAQUAL Fibre, which can be used to create sustainable products. The process converts marine litter into a high-quality recycled raw material that can be used to manufacture a wide variety of products, such as clothing, accessories, home textiles, and even promotional products.
This is different to Ocean Bound Plastics because Ocean Bound Plastics can be up to 50Km in land whereas SEAQUAL is only shore line and the sea itself. 

Seaqual Plastic explanation diagram

Key Points about SEAQUAL Plastic:


1. Ocean Clean-Up Effort: SEAQUAL plastic originates from marine plastic pollution, playing a direct role in ocean clean-up initiatives. It involves global collaboration to retrieve and recycle plastic waste from oceans, rivers, and beaches.


2. Sustainable Material: After the plastic is collected, it goes through a recycling process to produce SEAQUAL Yarn or Polymer, which can be used to make various sustainable products, including fabrics for apparel, furniture, or packaging.


3. Traceability: Products made from SEAQUAL Plastic can be traced back to the raw material source, ensuring transparency in the supply chain and affirming the material’s origins in ocean clean-up efforts.


4. Circular Economy: The initiative supports the circular economy by giving new life to plastic waste that would otherwise pollute the environment. By converting plastic into durable and reusable products, SEAQUAL reduces the need for virgin plastics, minimising the environmental footprint of manufacturing.


5. Certifications and Commitment: SEAQUAL INITIATIVE adheres to strict environmental and quality standards, ensuring that the products made from SEAQUAL Plastic are truly sustainable and environmentally friendly.


Impact of SEAQUAL Plastic:


- Environmental Impact: SEAQUAL plays an active role in removing plastic from oceans, contributing to the reduction of marine pollution and helping preserve marine ecosystems.

- Social Impact: It creates jobs for local communities involved in ocean clean-up and waste sorting processes, thereby providing economic benefits along with environmental ones.

- Consumer Consciousness: Brands and manufacturers that use SEAQUAL Plastic help raise awareness about ocean pollution and encourage more sustainable consumer choices.


Products Made from SEAQUAL Plastic:


We have yet to sea SEAQUAL making a big ‘splash’ in the promotional products market although towels and some clothing products are available. In principle we should expect to see a lot more in the near future.Things like:


- Apparel and Textiles: SEAQUAL Yarn is used to create sustainable clothing, sportswear, and accessories.

- Home Textiles: Fabrics used in furniture, curtains, and other home textiles can also be made from SEAQUAL Yarn.

- Packaging and Accessories: SEAQUAL Polymer can be used to create eco-friendly packaging, bags, and other promotional materials.

 

Why SEAQUAL Plastic Matters:

SEAQUAL Plastic goes beyond simple recycling. It addresses one of the most pressing environmental challenges—plastic pollution in the ocean—and turns it into a resource for sustainable production. By supporting SEAQUAL products, companies and consumers can actively contribute to reducing ocean waste while promoting a more sustainable future.


In summary, SEAQUAL Plastic is an innovative solution that not only helps clean up the oceans but also supports sustainable production. It embodies a commitment to preserving the environment and championing responsible recycling practices across various industries.

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Ultimate Guide to finding an Eco Promotional Product

by David Platt • 27 July 2025
Searching for a branded gift or promotional product? Finding it hard to discover something new, something different? This post will give you a different way of finding what you are looking for by explaining how the industry works and why endless browsing may not be the right approach - or you can watch the video here 1. Understanding how the promotional products industry works a. Promotional Products Distributors The web sites you see on Google are numerous – indeed there are 2,873 distributors in the UK, each selling branded merchandise and each with a website. The web sites vary from the aesthetically pleasing to the overcrowded. BUT you will see the same products on many different web sites – why? b. Promotional Products Manufacturers The number of actual manufacturers is relatively small – a few hundred – each making a single product line, whether that be bags, notebooks, pens or clothing. But the vast majority of the manufacturers will only sell to the Trade – you will find it difficult to access them without the distributor. c. Merchandise Wholesalers In addition to the manufacturers, there an even smaller number of ‘wholesalers’. These Trade only suppliers will stock a huge range of products from many different sources and brand the product with your logo. They may also allow electronic feeds of their products to the distributor websites. d. Images of products So, as you search the myriad of websites presented by Google, you are looking at distributors with potentially the same product lines. ‘But they appear different’ – I hear you say. Yes, that is because each distributor, ourselves included, chooses what we believe to be the best promotional products for a particular price and quality, and the best images. Three problems We may have chosen the wrong products We may have chosen the wrong image The products constantly change so it is really tough to keep the website updated But, remember all the distributors buy from the same sources and virtually all could supply ANY of the products you see….. 2. I don’t know what I am looking for but will know it when I see it! This is true for 95% plus of everyone searching. You do however have some basic parameters: Rough cost per item Estimate of the quantity An understanding of who it’s for An understanding of your brand How the product will be used TIMING This last one is the ‘real kicker’ – you may find what you want but not be able to get it in time – in our experience this happens so often. 3. Alternative approach – a guide So, what is the alternative approach? Have the distributor do the work for you – for FREE We spend every day looking at products, attending industry exhibitions and meeting with manufacturers and wholesalers. We know what is available and when. We can help you clarify a brief and then present you with ideas. We can even quote on a product you have seen elsewhere. See us as your guide. OUR PROMISE – no pushy sales people – happy to chat by email or WhatsApp if you prefer.
Reversible Bucket Hat

The Top 5 Branded Merchandise items this Summer 2025

by David Platt • 24 June 2025
The top 5 most popular promotional merchandise for the Summer - let's look at what's hot!
Eco certification

Top 5 Certifications to Look for in Eco-Friendly Promotional Merchandise

21 April 2025
How can you tell which items genuinely meet environmental and ethical standards? How do you know your promotional merchandise is eco? One of the best ways is by looking for trusted third-party certifications. These certifications offer transparency, set rigorous criteria, and help ensure that your branded merchandise aligns with your sustainability values. Here's a quick guide to five of the most respected certifications to look out for when choosing eco-conscious products. 1. FSC – Forest Stewardship Council What it means: The FSC certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Why it matters: If you're sourcing promotional items made from wood or paper—like notebooks, packaging, or wooden gifts—FSC certification guarantees that the materials are sustainably harvested. Look for: Products marked with the FSC logo; and check the certificate number on the FSC Certificate Search. Visit FSC official site 2. GOTS – Global Organic Textile Standard What it means: GOTS is a globally recognized certification for organic textiles. It ensures that fabrics like cotton are grown without harmful chemicals and processed in socially and environmentally responsible ways. Why it matters: Many promotional products, like tote bags, T-shirts, and towels, are textile-based. GOTS certification means these items are organic, safe, and ethically produced from farm to finish. Look for: A GOTS-certified label and supplier. You can verify through the GOTS Public Database. Visit GOTS official site What it means: Fairtrade certification supports better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Why it matters: Products like cotton bags, chocolate bars, or coffee mugs with Fairtrade-certified contents ensure ethical treatment of producers and sustainable farming practices. Look for: The blue and green Fairtrade logo on packaging or labels. Visit Fairtrade Foundation (UK) 4. OEKO-TEX® STANDARD 100 What it means: This certification verifies that textiles are tested for harmful substances and are safe for human use. Why it matters: Even "natural" fabrics can be treated with dyes or chemicals. OEKO-TEX® ensures that every component of the product—from threads to prints—is free from harmful levels of over 100 substances. Look for: The STANDARD 100 label and certification number for verification via the OEKO-TEX® Label Check. Visit OEKO-TEX® official site 5. Cradle to Cradle Certified® What it means: Cradle to Cradle certification assesses products for environmental and social performance across five categories: material health, circularity, clean air & climate protection, water & soil stewardship, and social fairness. Why it matters: This is especially valuable for innovative and multi-material products. It focuses on the entire lifecycle, not just sourcing or disposal. Look for: The Cradle to Cradle Certified® mark and specific level (Bronze, Silver, Gold, or Platinum). Visit Cradle to Cradle Products Innovation Institute Why Certifications Matter for Your Brand Choosing certified eco-friendly promotional products isn’t just about ticking a box—it shows your customers, staff, and stakeholders that you care about ethical sourcing, sustainable production, and long-term environmental impact. These certifications offer peace of mind and add real value to your brand story. At Pavilion Earth, we’re proud to work with suppliers who prioritise sustainability and transparency. Want help finding the right certified products for your campaign? Get in touch with us — we’d love to help.
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