This is an explanation of the factors that affect the price of promotional branded merchandise. Whilst every product will have a different price point based on the quality of that product and the materials from which it is constructed, each individual product will have a price which varies because of
1. Quantity ordered
2. The chosen decoration method
3. The logo and the number of colours
4. Shipping costs
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1. Quantity
Branded promotional goods are very sensitive to quantity. That's not just because of volume discounts, although there are discounts, it's because by definition, they're branded.
What that means is that whether you are printing, embroidering or laser engraving, there's a setup cost. This is the initial expense of translating the artwork ready for the decoration process
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Set up costs vary widely. It could be £25, £50 or much more depending on the method of decoration. But if it was £50, for example, and the quantity was 50, then of course you've got to pay at least a pound a unit to cover the setup costs. A quantity of a hundred and that goes down to 50p per unit, etc, etc.. You get the idea. What it means is that branded promotional goods are very sensitive, to the quantity that you order. It makes small quantities particularly expensive.
2. Method of branding
Second is the nature of the branding. I mentioned embroidery and print. Depending upon the nature of the branding that you go for, that setup, cost will vary even for the same logo
Embroidery particularly is quite high on the set up costs. Pad printing being quite low. So, your choice of branding mechanism affects the price. Some items can only be branded by one method, but a T shirt has 4 or 5 possibilities (Screen, Embroidery, Transfer, DTG).
The number of branding positions also adds to the cost – this occurs on clothing when branded to front, sleeve and nape of neck for example
Not only are the set up costs different for each type of decoration costs the ‘run-on’ costs can vary as well.
Of course, each method of decoration has its advantages and disadvantages – not surprisingly the higher the costs the higher the quality of the finished logo.
3. The logo and number of colours
The nature of your logo will affect the costs. Some branding methods with low costs are well suited simple block colours and designs but cannot handle tones. Screen printing for example would work well for this logo:
