Statistics on the Eco Promotional Product Market 2025

Images magazine (https://www.images-magazine.com/record-sales-uk-promotional-product-sector/) puts the growth of promotional products in the UK at 4.2% year on year – so a bright spot in the economic turmoil of the UK.

Eco –Friendly promotional products

There are no published figures for the UK which identify the sales of eco-friendly products. In the USA, an NPD Group study published in The Business Desk stated the US market for eco was  $2.9 billion out of total US market of $20.4 billion or 14.2%; and growing at a whopping 14.5% per annum. Given that Europe is considered more eco-conscious than the US a 14.2 % market share for the UK would seem highly conservative.

Industry sourcing body Sourcing City report that the top search for some time now has been ‘Eco- friendly promotional products’ and market research company Zipdo provide the following attitude statistics:

https://zipdo.co/sustainability-in-the-promotional-products-industry-statistics/

·      55% of promotional products suppliers now offer eco-friendly options

·      42% of promotional product buyers prioritise sustainability when selecting products

·      60% of buyers are willing to pay more for sustainable promotional items ( see our blog post on this – you may be surprised at the ‘premium’ on eco friendly product)

·      70% of promotional products companies have sustainable product lines

·      85% of millennials prefer eco-friendly promotional products

·      48% of promotional product companies invest in recycled materials

·      52% of consumers look for environmentally friendly labels on promotional items

·      The global eco-friendly promotional products market is projected to reach $12 billion by 2025

Conclusion is that eco is not only growing fast but is positioned ready to become the norm within the industry. Buyers and suppliers who ignore the strategic implications of this do themselves no favours.

Sources as stated plus Sourcing City