Do Promotional Products Work?
Do Promotional Products Work?
"Promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel"PPAI (2017)
Reach
According to the bpma (2017), over 92% of people have at least one promotional gift on their desk, with 44% of them having at least four items.
Promotional products also motivate these people more, twice as many in fact than those the mediums of print, digital, TV and direct mail.
Recall
Research undertaken by PPAI (2017) showed that once given a promotional gift, 90% of them recalled the branding, 80% of them recorded the messaging and 70% of them recalled the CTA on the product.
Promo gifts also invoke loyalty more than TV, direct mail campaigns and print advertisements - up to three times more likely.
Reaction
According to the PPAI (2017), 80% of people who received a promotional gift then went on to research the brand, and 83% of receivers were found to be more likely to work with the brand again.
Promotional products makes almost 6 times as many people feel appreciated than marketing through print, direct mail and TV advertisements.
Content We Think You'll Like
We have a lot to say when it comes to both being a brand that acts green and a lot of marketing knowledge.
Here are some top picks of blog items that we have written that detail advice to how to go about with trade shows to how to use promotional products effectively to make the most from your investment.
Want some advice as to how to become a green brand? See what more we have to offer.
SUMMARY: Comparing eco promotional products is difficult because of the range of materials used Carbon footprint is a measure which allows comparison Need to look at CO2 equivalent because of the use of organic solvents in promotional merchandise There is a difference between Cradle to Gate and Cradle to Grave in the measurement, because we never know whether the end user will attempt to recycle products Pavilion is a specialist in providing branded promotional products, which are sustainable. The most common question we're asked, of course, is what's the most sustainable branded product? And how would you measure that? And that's a difficult question and often comes with hesitations. Why? This blog aims to try and explain eco credentials, particularly for promotional merchandise and how you might compare them. The first problem you have, is that you're comparing different materials. This is why it's difficult is because there's no true standard of sustainability. There is no international marking that says, this one's a 10, and this one's a 1. The nearest you have is carbon footprint. Carbon footprint generally means the amount of carbon dioxide measured in kilos, but you have to be a bit careful with that, particularly for promotional merchandise because carbon dioxide is not the only greenhouse gas. You may be fully aware that methane, natural gas has a global warming effect 50 to 60 times more than CO2. So, you don't need to measure just CO2, you've really have to look at a CO2 equivalent. In other words, converting the methane. And why do I mention that? Promotional merchandise is often printed and unless you are using water based inks, there will be solvents, and therefore, CO2 equivalent is what you need to measure. The next problem that you've have is what are you measuring the carbon footprint of? Are we talking what's termed - Cradle to Grave or Cradle to Gate? The concept is explained in the diagram.
Cork - what is it? where does it come from and is it a sustainable product? This blog answers these questions and explains why cork is such a great material
The factors affecting the price of branded promotional merchandise
Is there a standard for 'sustainability' and 'eco friendly' within the promotional merchandise buinsess
References
The Modern Consumer in the Driver's Seat
- PPAI (2017)
Research Conducted at the Marketing Week Live 2017 and B2B Marketing Expo -
bpma (2017)
Givers Gain -
bpma
