Sustainable Promotional Products: What to Look for When Selecting Eco-Friendly Options
12 June 2023
Every business is looking for sustainable promotional products to align their brand with eco-friendly values. However, with numerous options available, it can be challenging to navigate the sea of choices. So let's explore the key factors to consider when selecting eco-friendly branded merchandise, giving you the tools to make informed and sustainable decisions for your brand.
Material Selection
One main aspects to evaluate when choosing sustainable promotional products are the materials used. Look for products made from recycled or upcycled materials such as recycled plastics, reclaimed wood, or organic textiles. These materials reduce the demand for virgin resources and contribute to waste reduction. Additionally, consider products derived from renewable resources like bamboo or cork, which are fast-growing and easily replenished. Another approach is to look for natural materials (paper, wood, cotton jute) which are biodegradable or even compostable. By opting for materials that minimize environmental impact, you can convey your commitment to sustainability. You may have to print, or indicate somehow, on the product its biodegradable or recycled nature because it is not always obvious. Our goal is to get recognition from the customer that the product is eco.
Production Processes
The manufacturing processes employed in creating promotional products can significantly impact their environmental footprint. Seek products that are produced using energy-efficient methods, such as those powered by renewable energy sources. Additionally, look for certifications such as Fair Trade, which ensures fair wages and safe working conditions for employees. Avoid products that involve harmful chemicals or processes that contribute to pollution. This is often a criticism made of cotton – so look for organic (GOTS) cotton to avoid this. By choosing items produced through sustainable and ethical practices, you support responsible manufacturing while sending a powerful message about your brand's values.
Durability and Longevity
Promotional products that have a short lifespan contribute to unnecessary waste. Prioritize items that are durable and built to last. Consider the quality of materials, construction, and overall product design. A well-made product will not only showcase your brand effectively but also reduce the need for frequent replacements. Items like reusable water bottles, tote bags, or notebooks made from sustainable materials can provide long-term value to recipients while minimizing environmental impact.
Functionality and Relevance
This should be true of all branded merchandise but sustainable promotional products should be functional and relevant to your target audience. Choose items that align with your brand's mission and resonate with your customers' needs. For example, eco-friendly phone chargers or solar-powered gadgets appeal to tech-savvy individuals who value sustainability. By offering useful and purposeful products, you increase the likelihood of them being used, thereby amplifying your brand exposure whilst promoting sustainable living.
As businesses strive to adopt more sustainable practices, selecting eco-friendly promotional products is a meaningful step towards minimizing environmental impact. By considering factors such as material selection, production processes, durability, and functionality, you can choose products that align with your brand values while promoting a greener future. Make a conscious choice to leave a positive impression on both your customers and the planet.
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The best eco bottle is the Ocean Bottle made using ocean bound plastics - but others rank highly too. Namely • Cove Recycled Stainless Steel Bottle • Aspen Glass Bottle • Glass and Bamboo Infuser • Bio Plastic Sports bottle How do you decide what is the BEST eco water bottle? To rank eco products is always very difficult because there is no real standard measure for eco credentials, and one has to balance eco credentials with price. And most importantly the bottle must work as a promotional product. So, it must be retained and look great when branded. With Pavilion Earth’s years of selling eco products, we have come up with our ranking based on the popularity and success of various promotional water bottles. One significant factor is that all reusable bottles whether made from eco materials or not can be considered eco-friendly. A reusable bottle in any format stops the use of single use plastic bottles and thus a ‘Refill NOT Landfill’ approach. The polythene and PET bottles used by the drinks industry are a significant problem , adding to ocean waste. So which are the best promotional bottles from Pavilion’s experience: 1. The Ocean Bottle
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