Promotional Gifts and the recycling of plastics

William Porter • 23 July 2020

Your guide to what is and isn't recycled in the UK

Trade event

When choosing a promotional product it is possible to find products that are made from materials other than plastic. If your objective being to keep the additional plastic out of land fill and our oceans, then using materials other than plastic is one course of action.

Plastics do not have to be seen as the ultimate evil though, if they are promotional products which are constantly to be re-used or they are made from a plastic which is commonly recycled, then that may be regarded as acceptable. But, herein lies the problem that although most UK households have a system of collection of segregated waste, many of the plastics used are not commonly recycled. Here is a guide to plastic items, and which are commonly recycled in the UK.

Widely Recycled by Local Authorities


PET Recycling

Polyester – used for single use drinks bottles, jars and cosmetic containers. As far as promotional goods are concerned PET is used for sports bottles (clear type) and PET fibre is used for clothing and products like duffle bags and back packs. As well as being widely recycled, there are a number of recycled polyester promotional gifts including high grade sports clothing using the natural wicking properties of polyester.

HDPE Recycling

High Density Polythene , HDPE - widely used for shopping bags and milk containers. In the promotional industry the milky coloured plastic sports bottle (and many coloured sports bottles) is made from HDPE as well as the carrier bags used at exhibitions.


Some level of recycling by local authorities

LDPE Recyclcing

Low Density Polythene – plastic food bags and wraps and heavy duty plastic wrapping – used by the promotional industry for plastic carriers in the main

Polypropylene recycling

Polypropylene – widely used in food packaging and products like drinks straws. Two forms of the plastic are used in the promotional gift industry. The rigid form is used as the cap for sports bottles or rigid plastic toys like the Frisbee or desk toy. It can also come in a non-woven sheet form used for heavy duty plastic carrier bags.


Not Commonly Recycled by local authorities

We now turn to the bad boys. Those plastics which can only be recycled under certain circumstances because of their chemistry or simply cannot be recycled.

PVC - nonrecycled

PVC - two types of PVC the rigid type used in garden hoses and cable sheathing and the softer shrink wrap type used for food wrapping. You will find PVC in beach balls and all forms of inflatable. Some promotional notebooks use PVC for the cover material and you will find them at the exhibition hall used for the plastic badge holders. Not only non-recyclable buy when it burns it gives off quite noxious fumes.

recycling - other plastics

Polystyrene – used in a foamed form for packaging and also as rigid plastic. In the promotional gift market cutlery is made from polystyrene and the barrel of many pens is made from polystyrene.

Other non-recyclable – other plastics which are really tough to recycle include polycarbonate and version like the brand Tritan. These are used in sports bottles, recognisable by the ultra-clear finish. Whilst non-recyclable these plastics do have the advantage of being very tough and long lasting and water bottle may last a life time and still look really good.

Another plastic is the polyurethanes that are used as faux leather for the covering of notebooks and other leather like products.

Summary of Recycling of UK plastics - infographic

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by David Platt 27 July 2025
Searching for a branded gift or promotional product? Finding it hard to discover something new, something different? This post will give you a different way of finding what you are looking for by explaining how the industry works and why endless browsing may not be the right approach - or you can watch the video here 1. Understanding how the promotional products industry works a. Promotional Products Distributors The web sites you see on Google are numerous – indeed there are 2,873 distributors in the UK, each selling branded merchandise and each with a website. The web sites vary from the aesthetically pleasing to the overcrowded. BUT you will see the same products on many different web sites – why? b. Promotional Products Manufacturers The number of actual manufacturers is relatively small – a few hundred – each making a single product line, whether that be bags, notebooks, pens or clothing. But the vast majority of the manufacturers will only sell to the Trade – you will find it difficult to access them without the distributor. c. Merchandise Wholesalers In addition to the manufacturers, there an even smaller number of ‘wholesalers’. These Trade only suppliers will stock a huge range of products from many different sources and brand the product with your logo. They may also allow electronic feeds of their products to the distributor websites. d. Images of products So, as you search the myriad of websites presented by Google, you are looking at distributors with potentially the same product lines. ‘But they appear different’ – I hear you say. Yes, that is because each distributor, ourselves included, chooses what we believe to be the best promotional products for a particular price and quality, and the best images. Three problems We may have chosen the wrong products We may have chosen the wrong image The products constantly change so it is really tough to keep the website updated But, remember all the distributors buy from the same sources and virtually all could supply ANY of the products you see….. 2. I don’t know what I am looking for but will know it when I see it! This is true for 95% plus of everyone searching. You do however have some basic parameters: Rough cost per item Estimate of the quantity An understanding of who it’s for An understanding of your brand How the product will be used TIMING This last one is the ‘real kicker’ – you may find what you want but not be able to get it in time – in our experience this happens so often. 3. Alternative approach – a guide So, what is the alternative approach? Have the distributor do the work for you – for FREE We spend every day looking at products, attending industry exhibitions and meeting with manufacturers and wholesalers. We know what is available and when. We can help you clarify a brief and then present you with ideas. We can even quote on a product you have seen elsewhere. See us as your guide. OUR PROMISE – no pushy sales people – happy to chat by email or WhatsApp if you prefer.
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How can you tell which items genuinely meet environmental and ethical standards? How do you know your promotional merchandise is eco? One of the best ways is by looking for trusted third-party certifications. These certifications offer transparency, set rigorous criteria, and help ensure that your branded merchandise aligns with your sustainability values. Here's a quick guide to five of the most respected certifications to look out for when choosing eco-conscious products. 1. FSC – Forest Stewardship Council What it means: The FSC certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Why it matters: If you're sourcing promotional items made from wood or paper—like notebooks, packaging, or wooden gifts—FSC certification guarantees that the materials are sustainably harvested. Look for: Products marked with the FSC logo; and check the certificate number on the FSC Certificate Search. Visit FSC official site 2. GOTS – Global Organic Textile Standard What it means: GOTS is a globally recognized certification for organic textiles. It ensures that fabrics like cotton are grown without harmful chemicals and processed in socially and environmentally responsible ways. Why it matters: Many promotional products, like tote bags, T-shirts, and towels, are textile-based. GOTS certification means these items are organic, safe, and ethically produced from farm to finish. Look for: A GOTS-certified label and supplier. You can verify through the GOTS Public Database. Visit GOTS official site What it means: Fairtrade certification supports better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Why it matters: Products like cotton bags, chocolate bars, or coffee mugs with Fairtrade-certified contents ensure ethical treatment of producers and sustainable farming practices. Look for: The blue and green Fairtrade logo on packaging or labels. Visit Fairtrade Foundation (UK) 4. OEKO-TEX® STANDARD 100 What it means: This certification verifies that textiles are tested for harmful substances and are safe for human use. Why it matters: Even "natural" fabrics can be treated with dyes or chemicals. OEKO-TEX® ensures that every component of the product—from threads to prints—is free from harmful levels of over 100 substances. Look for: The STANDARD 100 label and certification number for verification via the OEKO-TEX® Label Check. Visit OEKO-TEX® official site 5. Cradle to Cradle Certified® What it means: Cradle to Cradle certification assesses products for environmental and social performance across five categories: material health, circularity, clean air & climate protection, water & soil stewardship, and social fairness. Why it matters: This is especially valuable for innovative and multi-material products. It focuses on the entire lifecycle, not just sourcing or disposal. Look for: The Cradle to Cradle Certified® mark and specific level (Bronze, Silver, Gold, or Platinum). Visit Cradle to Cradle Products Innovation Institute Why Certifications Matter for Your Brand Choosing certified eco-friendly promotional products isn’t just about ticking a box—it shows your customers, staff, and stakeholders that you care about ethical sourcing, sustainable production, and long-term environmental impact. These certifications offer peace of mind and add real value to your brand story. At Pavilion Earth, we’re proud to work with suppliers who prioritise sustainability and transparency. Want help finding the right certified products for your campaign? Get in touch with us — we’d love to help.
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